BBC RIP 1996
Friday, November 7th, 2008Guest Blogger – Robert Winter – London
In 1996 I was employed by BBC News. At that time I was asked to help build the contracts between BBC News and Current Affairs and the BBC Corporate centre and BBC Worldwide, the sales arm. This involved how much money was paid in advance by BBC Worldwide to each of the programme makers as an advance. For Panorama for example, BBC Worldwide would offer x thousand pounds for all rights in all media in perpetuity for the forthcoming season of Panorama. My job was to gauge exactly what the commercial value of that would be to a commercial distributor. Without question or exception the true value of this programme series, and most others across all genre of the BBC at that time, would be ten times in excess of the value placed on it by the BBC’s own internal selling division, BBC Worldwide.
Not only that, when Panorama was sold across the world, the revenues were not returned to the series programme makers, but just put into the general pot. So the following year Panorama again had to fight for decent funding. Niot only were the programme makers deprived of good value and valuable programme making funds, the licence fee payer was deprived of true value by getting a true financial return for the programmes they were watching and paying for via the licence fee.
The core of the problem is that BBC Worldwide was one of the most inefficient programme sales companies at that time, and not only squandered much of the programme sales revenues, most of the money it did bring in, simply did not go back to the programme makers that our licence fees were paying. Had this been more efficient and at true commercial value, then the BBC would simply not need the huge hikes in licence fees that it has been demanding.